Lynda - International Marketing Fundamentals with Doug Ladd
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Lynda - International Marketing Fundamentals with Doug Ladd
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Torrent File Content (38 files)
Lynda - International Marketing Fundamentals
06. Options for Global Expansion
06_03-Licensing or franchising.mp4 -
06. Options for Global Expansion
06_03-Licensing or franchising.mp4 -
34.43 MB
08. MarketingMix Considerations
08_05-Promotional methods.mp4 -
08_05-Promotional methods.mp4 -
33.94 MB
08_01-The 4Ps of marketing.mp4 -
33.28 MB
06. Options for Global Expansion
06_04-Joint ventures.mp4 -
06_04-Joint ventures.mp4 -
33.18 MB
02. The Importance of International Marketing
02_02-The impact of protectionism on international marketing.mp4 -
02_02-The impact of protectionism on international marketing.mp4 -
31.92 MB
06. Options for Global Expansion
06_05-Direct investment.mp4 -
06_05-Direct investment.mp4 -
30.71 MB
03. Strategic Considerations for Your Company
03_04-Options for global expansion.mp4 -
03_04-Options for global expansion.mp4 -
29.82 MB
08. MarketingMix Considerations
08_02-Product modifications . . . dont forget the packaging.mp4 -
08_02-Product modifications . . . dont forget the packaging.mp4 -
28.67 MB
08_03-Pricing considerations . . . the impact of currency fluctuations.mp4 -
28.51 MB
02. The Importance of International Marketing
02_03-The rise of the global consumer.mp4 -
02_03-The rise of the global consumer.mp4 -
28.38 MB
08. MarketingMix Considerations
08_04-Distribution issues.mp4 -
08_04-Distribution issues.mp4 -
27.91 MB
07. Resources to Help Gather Information and Make Decisions
07_03-Industry trade groups.mp4 -
07_03-Industry trade groups.mp4 -
27.81 MB
06. Options for Global Expansion
06_01-Balancing risk and expense vs. control and reward.mp4 -
06_01-Balancing risk and expense vs. control and reward.mp4 -
26.99 MB
04. Assessing Markets Outside Your Home Country
04_03-S is for social.mp4 -
04_03-S is for social.mp4 -
26.84 MB
06. Options for Global Expansion
06_02-Exporting.mp4 -
06_02-Exporting.mp4 -
25.61 MB
07. Resources to Help Gather Information and Make Decisions
07_04-Rating systems to help with decision making.mp4 -
07_04-Rating systems to help with decision making.mp4 -
25.4 MB
06. Options for Global Expansion
06_06-Timing considerations . . . do you need to be first.mp4 -
06_06-Timing considerations . . . do you need to be first.mp4 -
25.18 MB
02. The Importance of International Marketing
02_01-The growing global economy.mp4 -
02_01-The growing global economy.mp4 -
24.81 MB
05. MarketDevelopment and ProductDevelopment Decisions
05_01-Product adaptation and development.mp4 -
05_01-Product adaptation and development.mp4 -
22.85 MB
03. Strategic Considerations for Your Company
03_03-Learning about customers in foreign markets.mp4 -
03_03-Learning about customers in foreign markets.mp4 -
22.84 MB
03_01-The importance of your companys culture and values.mp4 -
22.49 MB
08. MarketingMix Considerations
08_06-Translation and back translation.mp4 -
08_06-Translation and back translation.mp4 -
22.05 MB
05. MarketDevelopment and ProductDevelopment Decisions
05_03-Diversification.mp4 -
05_03-Diversification.mp4 -
22.01 MB
07. Resources to Help Gather Information and Make Decisions
07_01-US Government departments and divisions.mp4 -
07_01-US Government departments and divisions.mp4 -
21.43 MB
02. The Importance of International Marketing
02_04-The shifting global marketplace.mp4 -
02_04-The shifting global marketplace.mp4 -
21.4 MB
04. Assessing Markets Outside Your Home Country
04_01-The PESTCL framework P is for political.mp4 -
04_01-The PESTCL framework P is for political.mp4 -
21.05 MB
03. Strategic Considerations for Your Company
03_02-Thinking of foreign markets like portfolio options.mp4 -
03_02-Thinking of foreign markets like portfolio options.mp4 -
20.81 MB
05. MarketDevelopment and ProductDevelopment Decisions
05_02-Market development.mp4 -
05_02-Market development.mp4 -
20.4 MB
04. Assessing Markets Outside Your Home Country
04_05-C is for competitive.mp4 -
04_05-C is for competitive.mp4 -
19.17 MB
04_06-L is for legal.mp4 -
17.99 MB
07. Resources to Help Gather Information and Make Decisions
07_02-World Bank and CIA.gov websites.mp4 -
07_02-World Bank and CIA.gov websites.mp4 -
17.64 MB
04. Assessing Markets Outside Your Home Country
04_04-T is for technological.mp4 -
04_04-T is for technological.mp4 -
17.47 MB
04_02-E is for economic.mp4 -
16.21 MB
09. Conclusion
09_01-Wrapping up.mp4 -
09_01-Wrapping up.mp4 -
13.25 MB
01. Introduction
01_02-What you should know before watching this course.mp4 -
01_02-What you should know before watching this course.mp4 -
12.82 MB
01_01-Welcome.mp4 -
9.78 MB
Exercice Files
Ex_Files_International_Marketing_Fund.zip -
Ex_Files_International_Marketing_Fund.zip -
1.76 KB
Please seed.txt -
374 bytes